Dear creators,

Since we launched Workflows, thousands of creators have been able to automate their follow-up, engagement and conversion actions directly from their Chariow shop.

Today, we’re taking things up a notch with a major upgrade: Cascade actions.

What actually changes

Until now, a Workflow was limited to just one action after an event (for example, a message after a sale).

Now, with cascade actions, you can automatically chain up to 5 actions in a row with custom delays between each step.

One event. Multiple actions. Zero effort.

Example of use
Successful sale

Before:

Every action needed its own Workflow:

• Workflow 1: welcome email

• Workflow 2: WhatsApp message 24h later

• Workflow 3: review request 7 days after

Today:

A single Workflow can manage the whole sequence:

1. Instant WhatsApp message — “Thanks for your purchase!”

2. 2 days later: personalized tips email

3. 4 days later: add the client to a Brevo list

4. 5 days later: review request email

5. 7 days later: promotional email with an exclusive offer

Now you save time, stay consistent and keep your customers around longer.

Other powerful use cases

Recovering abandoned sales

1. WhatsApp after 1h: “Your cart is waiting.”

2. Email after 24h: promo code -10%.

3. WhatsApp after 2 days: “Last chance!”

4. Email after 7 days: customer stories.

5. 14 days: automatic cart deletion.

Post-sale follow-up

1. Instant thank you message.

2. Usage tips email after 24h.

3. Added to subscriber list.

4. Feedback request email after 7 days.

5. Extra offer email after 14 days.

New: anti-duplicate protection

Enable the “Ignore if customer already owns the product” option to avoid repeated or weird sends.

This ensures a smooth and professional customer experience.

Example:

A customer buys the same ebook twice (as a gift). The Workflow will only run once. No duplicates, no confusion.

To sum up: why this is a big step forward

Before:

• Several workflows needed

• Manual and time-consuming process

• Risk of mistakes or forgetting

Now:

• Just one workflow for the whole sequence

• Up to 5 automated actions

• Customizable delays

• Built-in anti-duplicate protection

• More impact, less effort

What you can start automating today:

• Thank you or follow-up emails

• WhatsApp messages after purchase or follow-up

• Automatic additions to lists or Make/Zapier integrations

• Abandoned cart reminders

• Collecting customer reviews

• Delayed promotional offers

Your sales keep going even when you're not working.

Cascade actions are now available for all creators on Chariow.

Create, test, and launch your improved Workflows today right from your dashboard.

With cascade actions, you automate your sales, follow-ups, and communications with more smarts, more control, and zero hassle.

This is a key step to turn your store into an efficient, automated, and profitable system.

One event. Several actions. Zero effort.

— The Chariow Team